Not every famous photograph was taken with a Leica. But they were all taken thanks to Leica.

Leica creates recreates the most iconic photos in history through live action. 

São Paulo (ELEPHANT GUN) – German camera brand Leica celebrates the 100 anniversary of their first camera with this beautiful homage to photography: An emotional and impeccably shot commercial recreating the most iconic photographs in history. Created by Saatchi & Saatchi.